National Cup Cake Week

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National Cupcake Championships

Entries to the National Cupcake Championships 2012 are now open.

The competition will again be a chance for professional cupcake makers to shine, and demonstrate just why consumers love these sweet bakery treats.

Cupcake trophy for 2012However, the competition is not just about the kudos of being crowned National Cupcake Champion. Those who make the shortlist will be invited to an exclusive event at the Institute of Contemporary Arts in London, on 2 July, where they will get to meet like-minded cupcake makers from across the UK. Not only will they get to benchmark their cupcakes against the best the country has to offer, it will be an opportunity to share business advice and make invaluable contacts.

Enter today

The competition will reward six separate categories and ultimately crown an overall National Cupcake Champion 2012.

Entry deadline - Friday 18th May 2012.

2012 Categories:

Themed Cupcake of the Year
With a summer packed full of patriotic events this year, we were inspired to include a ‘themed' cupcake category. However it doesn't have to be a Jubilee cupcake, it could be Halloween, or Valentine's themed, but presentation is key.

Free-from cupcake of the Year
Whether it is wheat-, gluten-, dairy-, or nut-free, if it's free-from an ingredient to suit a special dietary requirement, then it's suitable for this category.

Best Cupcake Made with Alcohol
Think cupcake cocktails. This category will test your skills in combining alcohol with cake to deliver a winning flavour combination.

Best Cupcake Handcrafted for Multiple Outlets
This category is for manufacturers, multiple retailers and craft bakery and coffee shop chains with 10-plus outlets. It recognises the skill and enterprise that is involved in making cupcakes at sizeable volumes, but maintaining the key consumer demands of great-tasting, - looking and -value cupcakes.

Micro-modelled Cupcake of the Year
With all things small a key trend in the world of bakery, we're on the look-out for the best mini cupcakes you can muster.

Savoury Cupcake of the Year
With the cupcake market awash with sweet creations, we thought we'd challenge you to come up with a savoury recipe cupcake instead, just to keep you on your toes.

New! Classic Cupcake of the Year
This can be a chocolate, vanilla or fruit flavoured cupcake, can be decorated in any way and be of any shape or size. However, it must not fit into of the other categories (e.g. can not be a savoury or alcohol etc).

Enter today

How to make the best of your entry:

  • Make sure you include some back-ground information on your business - for example, when it was established, what products you make, whom you supply, any key achievements with the business to date, and your vision for the business.
  • Please provide a detailed recipe.
  • High-quality photography is essential. You wouldn't want your hard work to go to waste by sending in a blurry, over-exposed shot of your iced creation.
  • Be bold. Why not create something totally new for the competition and show off your creative flair.

If you have any questions about entering the competition, please contact:

Rebecca George
Email: Rebecca.George@wrbm.com
Tel:  01293 610422

>> Championship Conditions of Entry

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