National Cupcake Week
This event is brought to you by British Baker, the only industry title to cover the entire baking industry, including craft, ingredients, equipment, food-to-go, snacks, coffee shops, as well as plant bakery and supermarkets.
The week itself (16-22 September 2013) is designed to help promote the popularity of cupcakes in order to help bakery businesses boost their sales. We also encourage bakers to raise money for our partner charity CLIC Sargent, through fundraising during the week, or donating a percentage of their sales to the charity for children and young people with cancer.
In addition to National Cupcake Week itself, we have an annual competition called the National Cupcake Championships, which serves to celebrate and reward the talent in the cupcake industry. In 2013, the competition's fifth year, we have expanded it to include a consumer competition in addition to our already well-established professional competition.
British Baker is about the business, the people, and the community of bakery in the UK.
Trusted to deliver daily news via its website www.bakeryinfo.co.uk , and independent news and analysis in the fortnightly publication, British Baker is both challenging and reader-friendly.
Designed for the modern baking industry, its large glossy format includes everything from recipe ideas and new product developments, to regular pricing surveys, jobs and classified.
Suitable for all within the baking industry, from the home-based bakery business to multinational coffee chains or ingredients suppliers, British Baker's ethos is to be authoritative, informative and useful to business across all bakery-related areas.