National Cup Cake Week

British Baker

British Baker is about the business, the people, and the community of bakery in the UK.

The only pan-industry title, British Baker reaches into the plant, craft, supermarket, ingredient, equipment and in-store bakery markets and allied to that, the food-to-go, snacks, hot beverages and soft drinks arenas.

Trusted to deliver daily news via its website www.bakeryinfo.co.uk , and independent news and analysis in the fortnightly publication, British Baker is challenging and reader-friendly. It provides industry operators with in-depth business features and information on market developments.

Designed for the modern baking industry, its large glossy format includes everything from recipe ideas and new product developments, to regular pricing surveys, jobs and classified.

British Baker's ethos is to be authoritative, informative and business-useful across all bakery related areas. Be it developing a profitable and sustainable food-to-go offer, health trends, the impact of EU legislation or the diffi culties of sourcing on key commodity groups.

From large multinational coffee chains and ingredients suppliers, to equipment and finished goods companies as well as traditionally British regional bakery chains and independents, British Baker is the must-read title for key owners, decision-makers, buyers and product developers.

California Raisins

The Growers and Packers of California Raisins provide a premium quality product that can be relied upon. Grown in the San Joaquin Valley in Fresno, California, this fertile agricultural valley produces some of the best fruit and veg in the world.

California Raisins are used in a wide range of products from baked goods, various savoury and sweet dishes, sauces, cereals and of course on its own as a snack. The outstanding versatility of California Raisins makes them an extremely useful ingredient.

California Raisins are proud to work alongside the baking sector and are keen to help promote National Cup Cake Week 2012. As a first time sponsor of this event, we are looking for best innovative savoury or sweet cup cake, and also looking at overall appearance, flavour, texture and most important of all, taste.

Email us for more information info@ukraisins.com

Callebaut

Callebaut is the preferred chocolate for bakers and has just one objective - to produce chocolate of such superior quality and workability that it supports the professional in their efforts to create wonderful chocolate products which will excite and delight their end consumers. Become part of the Callebaut Chocolate Community!

Chevler

Chevler is the UK's leading manufacturer of baking cases and muffin wraps. The company is synonymous with quality and innovation, ensuring that bakers and cake makers consistently add value to their products and keep one step ahead of their competitors. The company developed the brimmed muffin cup and tulip muffin wrap, which took the market by storm when they were launched and were instrumental in driving the sale and popularity of American muffins in UK coffee shops

As such, the company has been a big supporter of National Cupcake Week since it was launched in 2009. Mike Wescomb, Chevler sales and marketing director, comments: "The National Cupcake Championship, which is an integral precursor to the main week, has shown itself to be an innovative competition. As the cupcake market continues to grow, we believe there is still enormous potential to explore new designs and themes. The competition is all about recognising this. Buying a luxury cake and taking it home is an indulgent experience and in the current climate of financial uncertainty, is a real treat.

"As one of the competition judges we look for a cupcake that has it all - Innovation, taste and flavour - the whole eating experience in a single bite. "

As a company Chevler can offer a choice of over 500 sizes of crimped and special cases to enhance the look and presentation of your cupcakes and create a totally professional image. Mike adds: "`The hot trends this year are for coloured muffin wraps and patterned cup cases - you heard it here first!"

Secret Ingredients

Secret Ingredients specialises in innovative and novel confections and decorations such as Lemon yellow crunch, Gold metallic chocolate pieces, Tutti frutti fudge and Red, white and blue hundreds and thousands. In addition, to mirror the nostalgia and retro trend in home and creative baking, Silver balls, Caramel cubes and Chocolate mini eggs are amongst the range. For home based bakery businesses through to small retail chains the 1.1L and 2.5L tubs are a handy size. They are available through the Secret Ingredients website, and through an increasing number of Wholesalers and Foodservice suppliers. For the home baker, Lakeland stock four varieties of the Secret Ingredients sprinkles and inclusions in 165-175g packs.

The Secret Ingredients team has a passion to help you make your cakes, cookies, lollies, cupcakes, cheesecakes, ice creams, desserts and puddings look and taste special. We come from backgrounds in the food industry, be that in manufacturing, warehousing, technical, marketing, management or supply chain and have worked together as part of Orchard Valley Foods for a number of years. Our combined experience provides a real understanding of the food sector.

Puratos