National Cup Cake Week

British Baker

British Baker is about the business, the people, and the community of bakery in the UK.

The only pan-industry title, British Baker reaches into the plant, craft, supermarket, ingredient, equipment and in-store bakery markets and allied to that, the food-to-go, snacks, hot beverages and soft drinks arenas.

Trusted to deliver daily news via its website www.bakeryinfo.co.uk , and independent news and analysis in the fortnightly publication, British Baker is challenging and reader-friendly. It provides industry operators with in-depth business features and information on market developments.

Designed for the modern baking industry, its large glossy format includes everything from recipe ideas and new product developments, to regular pricing surveys, jobs and classified.

British Baker's ethos is to be authoritative, informative and business-useful across all bakery related areas. Be it developing a profitable and sustainable food-to-go offer, health trends, the impact of EU legislation or the diffi culties of sourcing on key commodity groups.

From large multinational coffee chains and ingredients suppliers, to equipment and finished goods companies as well as traditionally British regional bakery chains and independents, British Baker is the must-read title for key owners, decision-makers, buyers and product developers.

BFP Wholesale

BFP Wholesale, Britain's favourite bakery ingredients wholesaler, is very pleased to be a sponsor of National Cupcake Week 2013. Everyone's in love with cupcakes as all our bakery, supermarket and coffee shop customers will confirm and providing them with ‘All of the right ingredients' to bake divinely delicious cupcakes is what we're all about. Creating a great cupcake is not only a challenge but a real inspiration, both to all the new talent in baking and to us at BFP. It's helped us to drive the development of our ever-expanding range of cake mixes, innovative decorations, colourful cases and cake stands, available from our five depots nationwide, a range that will make cupcake-makers extra proud of their creations. We're really gearing up for National Cupcake Week and plan to get all our cupcake ingredient suppliers involved to make this the most exciting cupcake event yet!

Secret Ingredients

Secret Ingredients specialises in classic, seasonal and innovative confections and decorations such as Silver balls, Fudge cubes, Chocolate mini eggs, Halloween shimmer strands, Red, white and green shimmer pearls, Lemon yellow crunch, Tutti frutti fudge and Confetti flakes - all with natural colours and flavours and typically with one year's shelf life. The 1.1L resealable tubs are a handy size for home based bakery businesses through to small retail chains. They are available through the Secret Ingredients website, and through Wholesalers and Foodservice suppliers such as Bako, BFP and Creed. For the home baker, Lakeland stock Secret Ingredients sprinkles and inclusions in smaller packs, including some seasonal specials.

The Secret Ingredients team has a passion to help you make your cakes, cookies, lollies, cupcakes, cheesecakes, ice creams, desserts and puddings look and taste special. We come from backgrounds in the food industry, be that in manufacturing, warehousing, technical, marketing, management or supply chain and have worked together as part of Orchard Valley Foods for a number of years. Our combined experience provides a real understanding of the food sector.

Tesco

Tesco are thrilled to be sponsoring National Cupcake Week 2013.

Cupcakes are something we are really passionate about & they continue to grow in popularity with our customers as we delight them with new & exciting flavours & seasonal favourites.

We have tried to lead the market in this arena & have developed lots of exciting new products from platters for sharing with friends to individual Mini & Giant Cupcakes aswell as Gluten & Milk Free options for Free From customers.

We plan to run promotional activity in our shops to coincide with the event & highlight the National Cupcake Week logo on our products to drive awareness with our customers.