National Cupcake Week is back for 2015!
Brace yourselves because National Cupcake Week is back for 2015 from 14 to 20 September.
2014 saw the week enjoy huge success as home bakers and professionals all embraced the week in honour of the wonderful cupcake, which has been in the spotlight for more than 10 years. We can't get enough!
The week recognises the brilliance of cupcakes and encourages consumers and bakers alike to make the mini treats and celebrate all week.
It is never too soon to start planning - there are just 185 days to go!
So help us spread the word!
Sign up for all the latest information on National Cupcake Week here.
National Cupcake create media storm!
We, at Cupcake Towers, are rather fond of cupcakes and National Cupcake Week is undoubtedly the best in the calendar.
Luckily, it seems that we are far from the only ones as consumers, bakeries and food groups alike put all their enthusiam behind both the week and our eagerly anticipated annual National Cupcake Championships. And not just you lot - the media too!
Our 2014 campaign is our biggest in the six years it has lived with an estimated reach of a whopping 32 million readers! This is across the huge range of local, regional, national, niche and international media that we were featured in, not to mention the international media platforms, blogs and networks.
By the way, did we mention that we made the big screen not once, but twice? Well, the size of the screen depends on what is in people's front rooms, but we can confirm that we were televised twice. This is more than double the reach of last year's campaign so we want to say a big thank you for your interest and engagement.
Check out some of our biggest splashes below and follow the links below for the full story.
Thank you for a superb campaign!
You all embraced National Cupcake Week and the National Cupcake Championships and helped us run our most successful campaign to date.
People took to social media, and the cupcake celebration garnered plenty of press coverage, with the campaign as a whole reaching an estimated 32 million readers.
The figure spans local, regional, national, niche and international media platforms, blogs and networks, so we covered the spectrum. It all equates to more than double the reach of last year’s campaign.
Total engagement on Facebook for the duration of the campaign was 5,274, up from 4,269 last year. You all got even more involved on Twitter with 12,600 people engaging, up from 10,332 last year.
Apart from social media, National Cupcake Week and the associated competition graced the small screen twice during the week. We were invited on to London programme Headline London and ITV’s flagship This Morning show with Eamonn Holmes and Ruth Langford. This time, British Baker enlisted 2012 professional category winner Emily Johnson, who runs Upsy Daisy Bakery in Stamford Brook, West London. She talked the hosts through icing a cake, which could have gone better... See what we mean here...
Apart from that, there was so much media coverage, so thank you all for your support and look out for the competition launch next year! Until then, the 2014 champs shall rule so congratulations again to Daniel Addy and Laura Morris and all the category winners. Scroll down for more.
Thanks to those who took part, whether as entrant, judge or presenter!