US cupcake chain Crumbs is back...
And it's back with a cronut cupcake and something else you wouldn't believe.
The item in question is named the ‘baissant' - can you guess what it may be? Ten points if you did - it's a cross between a bagel and a croissant. It may not, as with most hybrids, be strictly essential to either bakery or our wellbeing, but we will embrace it for as long as it's with us.
But will the baissant prove as popular as its cronut predecessor? Well, the company has that covered too with the launch of its own cupcake version of a cronut - the Crumbnut. More new cupcakes to the shelves are Sweet Pete's Salted Caramel Chocolate and Key West Key Lime Pie.
So many options - all support the mighty cupcake!
National Cupcake Week Twitter stats are in - have a look!
You all went crazy for National Cupcake Week if our tweeting action was anything to go by. Around 600,000 Twitter accounts were reach each day of the week by the storm around cupcakes and big names like Waitrose and Sainsbury's also got involved.
Don't forget we also have our Facebook page - National Cupcake Week so like us there and keeping tweeting us using @Cupcake Week. The week may be over but cupcakes will live on!
We launched the week by announcing our National Cupcake Championship finalists and now we look forward to welcoming them all to the final at Cake International at the NEC in Birmingham on 8 November. ‘Queen of couture cakes' and Little Venice Cake Company founder Mich Turner will present the winners with their awards following a day of judging. So good luck to those preparing for the final and to everyone - keep baking!
National Cupcake Week storms the nation!
Cupcake fever stormed the UK last week as everyone came together to celebrate National Cupcake Week.
We announced those who have made it to the final of our National Cupcake Championships (congratulations!) and we look forward to welcoming them to the final on 8 November at the NEC, Birmingham.
The week made the little screen twice - once on London Live's lunch time show Headline London and once on ITV's national morning show This Morning with none other than Ruth and Eammon.
Last year's amateur winner-turned-pro Shalini Sriskandarasa flew the flag for us in the former while 2012's professional winner Emily Johnson of Upsy Daisy Bakery got glammed up for ITV and demonstrated to (a less capable) Eammon and Ruth how to frost a cupcake to perfection.
Twitter went crazy for the @CupcakeWeek feed with home bakers and professionals tweeting their best creations throughout the week.