National Cup Cake Week


Thank you for a superb campaign!

You all embraced National Cupcake Week and the National Cupcake Championships and helped us run our most successful campaign to date.

People took to social media, and the cupcake celebration garnered plenty of press coverage, with the campaign as a whole reaching an estimated 32 million readers.

The figure spans local, regional, national, niche and international media platforms, blogs and networks, so we covered the spectrum. It all equates to more than double the reach of last year’s campaign.

Total engagement on Facebook for the duration of the campaign was 5,274, up from 4,269 last year. You all got even more involved on Twitter with 12,600 people engaging, up from 10,332 last year.

Apart from social media, National Cupcake Week and the associated competition graced the small screen twice during the week. We were invited on to London programme Headline London and ITV’s flagship This Morning show with Eamonn Holmes and Ruth Langford. This time, British Baker enlisted 2012 professional category winner Emily Johnson, who runs Upsy Daisy Bakery in Stamford Brook, West London. She talked the hosts through icing a cake, which could have gone better... See what we mean here...

Apart from that, there was so much media coverage, so thank you all for your support and look out for the competition launch next year! Until then, the 2014 champs shall rule so congratulations again to Daniel Addy and Laura Morris and all the category winners. Scroll down for more.

Thanks to those who took part, whether as entrant, judge or presenter!

Cupcake champions crowned!

Laura Morris Home Baker Champion 2014
The day finally arrived on Saturday (8 November) when we judged our National Cupcake Championship 2014 finalists and found our winners.

Talented bakers Daniel Addy and Laura Morris have scooped the top titles in the competition out of a total 250 entrants.

Daniel Addy of Dan's Cakes - Professional Champion 2014Baker Addy, of Chef Dan's Cakes, beat his competition in the made With Alcohol category to win both that and the overall Champion trophy in the professionals' section of the conpetition.

Amateur baker Laura Morris trounced competitors in the Themed category with a safari-inspired creation topped that included an icing giraffe on a chocolate, banana and fudge cake, to take the title of overall Home Baker Champion.

The sixth National Cupcake Championship 2014, organised by British Baker magazine, was held at a very busy Cake International in Birmingham with all trophies presented by award-winning celebrity cake maker Mich Turner MBE.

Addy and Morris were both delighted to have won, having beat off all the competition. "I can't believe that I've won," said Addy. "I entered the competition with the same cupcake last year, but this year I changed the recipe of the sponge which I thought was too dry last year, filled it with ganache and changed the decoration too."

Morris, 25, who reached the final in last year's competition, said: "I am very happy and surprised to have won - so happy to see the ‘first' rosette! I've been baking since I was six or seven as my mum was a huge inspiration and I bake about once a week. All my friends and family say I should bake professionally so I might look into pursuing a career in baking."

Morris adapted an existing recipe to make her safari cupcakes and each giraffe took a very committed 30 minutes to make.

National Cupcake Week, run alongside the awards, is partnered by charity Wellbeing of Women and sponsored by Cater For You and Barry Callebaut.

>> See all the winners here

2014 Cupcake Championship

<span></span><p>The judges deliberated over cupcake entries</p><span></span><p>Lewis Davage of Zeelandia cuts another cupcake</p><span></span><p>Mini macrons top this entry
</p><span></span><p>Alan Whatley of the Association of Pastry Chefs and Ann Well of Brook Foods confer over scoring</p><span></span><p>The Love It Or Hate It Marmite-inspired cupcake won Highly Commended in its category</p><span></span><p>The Mad As a Hatter-themed entry won it category in the Homebakers’ category</p><span></span><p>The cupcakes were all lined up for judging
</p><span></span><p>Mike Holling and Karen Wain from Birds of Derby Bakery discuss the merits of an entry</p><span></span><p>Chris Ormrod, MD of Ministry of Cake and Ministry of Pudding, weighs entries up on the final judging round
</p><span></span><p>All the judges gather to pick the two overall competition champions
</p><span></span><p>The judges line up outside Cake International</p><span></span><p>The public come in after judging to inspect the cupcakes
</p><span></span><p>Chloe Valentine collects her prize for winning the Homebakers’ Classic category</p><span></span><p>rancesca McCrohan wins the Homebakers’ Free From category</p><span></span><p>Hilary Edwards collects her trophy for the Homebakers’ Made With Alcohol category</p><span></span><p> Laura Morris wins the Homebakers’ Themed Cupcake category as well as overall Homebaker Champion
</p><span></span><p>Sarah Profitt of Betty’s Craft Bakery collects her trophy for professional Classic Cupcake</p><span></span><p>Ann Gardiner of the Mad Hatters Tearoom & Bakery picks up trophies for Professional Free-From and Themeed categories</p>

2014 - The Winning Cakes

<span></span><p>Mango and Coconut Cupcake by Sarah Profitt from Betty's Craft Bakery entered in the professional Classic category</p><span></span><p>A Classic Madagascar Vanilla Bean cupcake by Chloe Valentine in the Homebakers’ Classic category</p><span></span><p>A Banoffee After Dark cupcake by Francesca McCrohan  in the homebakers’ Free-From category</p><span></span><p>A chocolate, banana and fudge safari-themed cupcake by Laura Morris entered in the homebakers Themed category
</p><span></span><p>A mAD sA a hAtTeR Cupcake by Ann Gardiner of Mad Hatters Tearoom & Bakery entered in the professional Themed category
</p><span></span><p>A gluten-free lemon cheesecake cupcake by Ann Gardiner of Mad Hatters Tearoom & Bakery entered in the Free-From category</p><span>Cup_Cake_Finalists_7</span><p></p><span>Cup_Cake_Finalists_9</span><p>A chocolate and Amaretto cupcake by Dan Addy of Chef Dan's Cakes, winner of professional Made With Alcohol and overall winner</p>

Click the thumbnail image to launch the photo gallery