Thank you for a superb campaign!
You all embraced National Cupcake Week and the National Cupcake Championships and helped us run our most successful campaign to date.
People took to social media, and the cupcake celebration garnered plenty of press coverage, with the campaign as a whole reaching an estimated 32 million readers.
The figure spans local, regional, national, niche and international media platforms, blogs and networks, so we covered the spectrum. It all equates to more than double the reach of last year’s campaign.
Total engagement on Facebook for the duration of the campaign was 5,274, up from 4,269 last year. You all got even more involved on Twitter with 12,600 people engaging, up from 10,332 last year.
Apart from social media, National Cupcake Week and the associated competition graced the small screen twice during the week. We were invited on to London programme Headline London and ITV’s flagship This Morning show with Eamonn Holmes and Ruth Langford. This time, British Baker enlisted 2012 professional category winner Emily Johnson, who runs Upsy Daisy Bakery in Stamford Brook, West London. She talked the hosts through icing a cake, which could have gone better... See what we mean here...
Apart from that, there was so much media coverage, so thank you all for your support and look out for the competition launch next year! Until then, the 2014 champs shall rule so congratulations again to Daniel Addy and Laura Morris and all the category winners. Scroll down for more.
Thanks to those who took part, whether as entrant, judge or presenter!
Cupcake champions crowned!
The day finally arrived on Saturday (8 November) when we judged our National Cupcake Championship 2014 finalists and found our winners.
Talented bakers Daniel Addy and Laura Morris have scooped the top titles in the competition out of a total 250 entrants.
Baker Addy, of Chef Dan's Cakes, beat his competition in the made With Alcohol category to win both that and the overall Champion trophy in the professionals' section of the conpetition.
Amateur baker Laura Morris trounced competitors in the Themed category with a safari-inspired creation topped that included an icing giraffe on a chocolate, banana and fudge cake, to take the title of overall Home Baker Champion.
The sixth National Cupcake Championship 2014, organised by British Baker magazine, was held at a very busy Cake International in Birmingham with all trophies presented by award-winning celebrity cake maker Mich Turner MBE.
Addy and Morris were both delighted to have won, having beat off all the competition. "I can't believe that I've won," said Addy. "I entered the competition with the same cupcake last year, but this year I changed the recipe of the sponge which I thought was too dry last year, filled it with ganache and changed the decoration too."
Morris, 25, who reached the final in last year's competition, said: "I am very happy and surprised to have won - so happy to see the ‘first' rosette! I've been baking since I was six or seven as my mum was a huge inspiration and I bake about once a week. All my friends and family say I should bake professionally so I might look into pursuing a career in baking."
Morris adapted an existing recipe to make her safari cupcakes and each giraffe took a very committed 30 minutes to make.
National Cupcake Week, run alongside the awards, is partnered by charity Wellbeing of Women and sponsored by Cater For You and Barry Callebaut.>> See all the winners here
Click the thumbnail image to launch the photo gallery